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Please rob me : is Foursquare a major opporunity for thieves ?

February 19, 2010

The massive amount of data and information we’re now spreading about what we are doing and where we are through services like Twitter and Foursquare is raising some concerns.

Pleaserobme is a funny website which draws the attention on the potential opportunities that geolocalization related websites represent for thieves.

Adidas Style Essentials Campaign

February 15, 2010

In this initiative probably inspired by this Labuat website, Adidas let you customize the appearance of its website and express your creativity by clicking and drawing with your mouse on the screen.

Puma teams up with the band Da Mouth

February 12, 2010

Puma has partnered with a hip and manga looking asian band named Da Mouth to promote its colorfull and fashionable clothes.

Da Final Frame is a UGC contest in which consumers have to submit the final frame of a comic strip featuring the band Da Mouth.

The concept cleverly puts the amphasis ont the colors of the products.

DJECO : a toy brand which invites you to play with its website

February 12, 2010
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This toy brand proposes an original navigation : the web users control a cute character to surf through the different pages of the website. They can also customize the colors of the homepage.

Adidas launches a series of innovative interactive videos to promote its new Team Signature Supernatural

February 11, 2010

Changer, faster, stronger, lighter…

No it’s not a Daft Punk song but a series of innovative videos, hosted on a YouTube channel, and in which you can interact with the famous basketer Dwight Howard :

– watch him dunk from various angles thanks to the arrow keys of your keyboard

– help him jump higher by clicking with your mouse at the right time

– unlock extra content as the number of views rise

Hard Chorus : Puma helps you to conciliate the two loves of your life for Valentine’s Day

February 11, 2010

Who said you have to chose between your passion for football and you love for you wife or girlfirend ?

Thanks to Puma you can now have a bunch of english or italian supporters express your feelings to your loved one for you through their singing and send it through Facebook or email.

Benetton is about to launch a casting to find its new models among its consumers

February 2, 2010

The competition starts the 8th of february. It is supported by a YouTube chanel and a Facebook  fanpage.